Mitchell Weinstock Video - Big Idea Unification & Mobility

http://www.ideasproject.com/
MITCHELL WEINSTOCK
Unification is a Trend for Mobile Media Apps
One of the big trends, over time, has been unification. It's been a long time since you had to have an AOL mail account to send somebody mail on AOL. There was a time where you had to have different browsers, for different Web pages, in order to be able to see what was on the pages. You don't launch an email client and browse your email, then launch something else to read it. There's no helper app to read email; it all kind of comes together. So over time, there's a lot of unification that occurs, but in the mobile environment it's different.
It's strung full of helper apps. You start off with one thing, like you're on a mobile browser, you click a button, and it launches something else to maybe play that media, and it looks different. It works different, and there are these wacky distinctions where a local playback of a video is different than an over-the-air playback of video. You generally have to have different clients for pictures, video, podcasts; a radio station is somehow different than an mp3 player. So we've got a bunch of different kinds of media players that are all with different brands, different looks, different feels, and they're all launching each other because it's not all built into the phone.

VP Business Development
Kinoma
Mitchell Weinstock currently serves as Vice President of Business Development for Kinoma, Inc, a privately held company formed in May 2002 to design and build mobile media products. He is responsible for identifying and negotiating agreements with business and content partners; developing business, brand and sales strategy and manages online and mobile store revenue. With 25 years of sales and marketing experience, he has developed a keen ability to develop products, new markets and sales partners by understanding the needs of each of the parties who often are not aware of each other's existence, and bringing them together.